Pakistan was ranked The Best Holiday Destination for 2020 and was also declared the third-highest potential adventure destination in the world. As security in the country improves, tourism increases; in two years, it has increased by more than 300%. The Pakistani government has launched online visa services for 175 countries and 50 countries were offered visa on arrival, making a visit to Pakistan easier. The country received an influx of travel vloggers, who showed the beauty of the country, especially the northern areas Hunza and Skardu.

Tourism in Pakistan starts from the mighty stretches of the Karakorum in the North to the vast alluvial delta of the Indus River in the South, Pakistan remains a land of high adventure and nature. Trekking, mountaineering, white water rafting, wild boar hunting, mountain and desert jeep safaris, camel and yak safaris, trout fishing and bird watching, are a few activities, which entice the adventure and nature lovers to Pakistan.